Using Social Media to Promote Your Business
Using social media to promote your business is the best way to generate leads online. How will you create awareness of your products and services if you don’t constantly put your business out there for people to see? The Internet is filled with opportunities that’ll help you gain more followers and loyal customers, but you have to know where to look. Below is a list of social media platforms that you can use to promote your business and generate leads:
Periscope What if you could see through the eyes of a protester in Ukraine? Or watch the sunrise from a hot air balloon in Cappadocia? It may sound crazy, but this social media platform is the closest thing to teleportation. While there are many ways to discover events and places, there is no better way to experience a place right now than through live video. A picture may be worth a thousand words, but live video can take you someplace and show you around. That’s where Periscope comes in. You can use this social media app to market your business live by sharing videos of interesting things going on around your company. Lots of talk show hosts use Periscope to show their viewers what’s happening behind-the-scenes.
Vimeo Using social media to promote your business has never been easier. With Vimeo, you can watch and share videos on any device. Share videos privately with friends and family, or with the whole world, on computers, phones, tablets, and TVs. Vimeo is much like YouTube; however, it is a place where creative professionals come together and inspire one another.
Flickr Flickr works much like other social media platforms that consist of photo uploads. Although this isn’t a high-ranking platform, it is still a great idea to use it side by side with other photo-sharing platforms, such as Facebook and Instagram. Flickr can be used to create product, business, or service awareness with the world by sharing photos of whatever it is your business does. Then, much alike other platforms, you would use Flickr to drive people to your website.
Pinterest Pinterest is a visual discovery tool that you can use to find ideas for all your projects and interests, and while most people use it to “pin” their “interests,” you can also use it to share your cool product with the users on this channel. You can even share blogs from your company’s website on Pinterest by “pinning” directly from your site. This is an easy feature that allows you to pretty much copy your link over to Pinterest, and then people can pin your post. The more pins you get, the more opportunity of you being found.
Tumblr This social media channel allows you to post anything, customize everything, and find and follow what you love. You can upload photos or create blog posts. This is great because you can post your website’s blogs on Tumblr and have this channel’s users find your company. You can also post photos of your product or even of the people behind the company’s success.
Instagram Capture and share the world’s moments with this channel. Instagram is a free and simple way to share your life and keep up with other people. Take a picture or video, then customize it with filters and creative tools. Post it on Instagram and share instantly on Facebook, Twitter, Tumblr and more—or send it directly as a private message. Find people to follow based on things you’re into, and be part of an inspirational community. Although you can’t post blogs on Instagram, you can post photos with relevant hashtags to help people find your company and/or product. You can also leave a link back to your website with each photo you post.
Vine Vine is the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your followers to see. While each video is short, you can use that feature to capture quick, fun and/or hilarious videos related to your company, product, service, or the people behind the scenes at the company. This will allow people to see what a fun, down-to-earth company you are and what wonderful products/services you provide.
YouTube Share your videos with friends, family, and the world with this social media channel. Although YouTube has been around for some time, companies and businesses often fail to see its marketing value. People are constantly using YouTube to listen to music and watch funny clips, interviews, DIY videos, reviews, and so much more. So why not use YouTube to market your company? Create a short video about your product or put up a testimonial from your customers. You can even create a “helpful tips” video that is relevant to what you sell or market.
Yelp This social media channel gives user reviews and recommendations of top restaurants, shopping, nightlife, entertainment, services, and more. This is wonderful because Yelp allows you to literally review and recommend your business in your community. You can get all your customers to leave reviews for you, and the better service they say you provide, the greater the chance of people coming to your business or buying from your company.
Using social media to promote your business is an easy, creative way to generate leads, and you can do so by selecting the best social media platforms for you.
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